top of page




Dr. Quy Huy is a professor of strategy at INSEAD since 1998. He is known as a leading world scholar in linking social behavioral factors such as collective emotions to strategic innovation, strategy execution, and strategic change.

Originally trained as an electrical engineer then in corporate finance, he worked for 16 years in various managerial functions with several large information technology firms in North America. His managerial career covered three main areas:

(1) systems and software engineering;

(2) sales and marketing

(3) corporate finance, where he dealt with institutional investors and credit rating agencies and worked on joint ventures, mergers and acquisitions, and turnarounds of firms with turnover up to 10 billion dollars.


Huy is also a Chartered Financial Analyst (CFA). He specialized in the determination of cost of capital, analysis of very large capital projects, capital structure and debt financing, and valuation of business ventures and risks.


Dr. Huy’s research on middle managers was published in and selected by Harvard Business Review as “Breakthrough Ideas for Today's Business Agenda."


Dr. Huy has done executive development, teaching, consulting and coaching for a wide range of profit and non-profit organizations worldwide, including Aerospatiale Matra, Alcan, the Aga Khan Foundation, Alcan, Alstom, Arcelor Mittal, Astra Zeneca, Bell Canada Enterprises, Bombardier, British Telecom, Electricité et Gaz de France, Fiat, Fujitsu, Hewlett Packard, IBM, HIV Aids Alliance, Intesalat, the International Federation of Red Cross Red Crescent, LG Electronics, Lufthansa, Marconi, Matsushita, Motorola, Petrobras, the Royal Bank of Canada, Sasken, Standard Chartered Bank, Siemens, United Arab Emirates Civil Service, and Via Rail Canada.


Dr. Huy’s research on strategy execution and change in strategy has won numerous international awards and was published in prestigious journals such as Harvard Business Review, Administrative Science Quarterly, the Academy of Management Review, Strategic Management Journal, Organization Science, and MIT Sloan Management Review.


As an international scholar, Huy is known for his pioneering breakthrough research linking social-emotional factors to innovation and change in both entrepreneurial new ventures and large established organizations.

Informative Interview

Who We Are

Solutions for Success

STRATEGOS was founded with a single mission: to be the most successful, creative and ground-breaking consulting agency in  the world on the behavioral, human dimensions that energize (or undermine) ambitious innovation and change in organizations worldwide.


To do so, we rely on proprietary knowledge that is cutting edge and rigorous--knowledge that we generated ourselves and has been reviewed  in the most prestigious scientific journals (See our extensive Publications list). Few other consulting companies could make similar claims. We approach each of our clients with fresh eyes to develop customized, unique strategies.

Contact us today and see what we can do for you.


strategy (1).png

Strategy Execution​


Managing Large-Scale Strategic Change


strategy (1).png

Strategy Execution​


Timing and Pacing of Actions in Strategy Execution


Managing Collective Emotions


Leadership of Strategic Change

bottom of page